JAKARTA – Facebook rejects the new rules issued by the Australian government regarding the distribution of commissions or rewards for publishing news content. The social media giant threatened to block Australian news content on platformhim, if the rule is enforced.
Launch reports NBC NewsOn Tuesday September 1, the new rules will force both Facebook and Google to give news outlets a bigger cut of digital ad revenue. The new rules were put in place by the Australian Competition and Consumers Commission (ACCC) and have received support from media associations there.
Since late last year, the Australian government has been in talks with Facebook and Google over voluntary agreements with media companies to use their content. Where, the Asutralia business competition commission asked for a fair payment for media journalists.
“Removing the news completely or accepting a system that allows publishers to charge us for as much content as they want, at a price without clear boundaries. Unfortunately, no business can operate that way,” said Facebook Head of Global News Partnership, Campbell Brown.
In fact, Facebook’s decision to deprive users of the ability to share news could have a bigger effect on its reputation, especially if other countries follow Australian rules. However, Mark Zuckerberg’s social network doesn’t care about that.
Also read:
- Australia Asks Google to Share Revenue Results with Local Media
- After Epic Games, Now It is Facebook’s Turn to Go Against Apple’s Policy
News organizations around the world have long been annoyed by Facebook and Google’s takeover of the digital advertising industry. The two companies account for more than half of annual digital advertising revenue in the US, and more than 70 percent in Australia.
This keeps publishers from earning what it deserves, even as their content reaches out viewer which is getting bigger. In recent years, European countries have tried and largely failed to force social media platforms to pay to publishers.
For example, Spain has requested through the law in 2014 by forcing Google to pay for news that is displayed in the headlines of Google News, but Google instead removes outlet Spanish news, which dealt a crushing blow to the national news industry. Likewise, France and Germany have also tried and failed to get Google to give up.
Previously, Google has sent an open letter to the Australian government regarding the plan to enforce the revenue sharing rules. Where it will interfere with the free services Google has provided for content publication.
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